When thinking of how you can update your website to fit your 2019 marketing goals it’s important that you think about the newest design trends catching your clients eyes.
Here are a few trends gaining serious ground in the design world.
Videos
It should be no surprise when I say that video headers are becoming popular. The key is finding the right balance so your written copy and videos don’t compete for user attention.
Initially, web designers inserted welcome videos above the fold to encourage viewers to engage. Today, designers use carefully curated short videos or animations as integrated design elements. These include video headers at the top of websites and animated characters demonstrating the product as part of the “how-to” page.
These little, unexpected video elements surprise, delight and engage viewers, creating an enjoyable user experience for them and higher SEO results for your business.
Have you ever found yourself watching a random video on the internet just because it started auto-playing? Videos encourage people to stick around and spend more time on your website. The more time spent, the better the rating. And, that’s why videos have become a strategic web design element.
We expect to see more businesses embracing clever ways of using video in web design throughout 2019. The best videos hook the user in the first few seconds and don’t require sound to be efficient.
Not Just Mobile – RESPONSIVE
Starting in 2016, more users access the internet from their mobile devices than from their laptops or PCs. Mobile devices are the most popular way to access the internet and your web design needs to support mobile users.
According to research by ComScore, mobile users spend more than double the minutes online than desktop users. Need another reason to go responsive?
Consider how people search for something. According to Google, over 48% of all users started their search for something on a mobile device. This fact is in itself not a reason to be alarmed until you take into consideration Google penalizes sites that are not mobile-friendly in its search results. Consequently, users will find it easier to get relevant, high-quality search results that are optimized for their devices.
Every business needs to optimize their website for mobile devices. Failure to provide a strong mobile user experience will turn prospective customers away. This is why responsive design and mobile apps are going to continue trending throughout 2019.
Responsive web design adapts to the size and shape of the device screen used to view your site.
Well-executed responsive design provides a great user experience for everyone who visits your website. In fact, responsive design has become so pervasive that smart businesses are even designing responsive logos to accommodate different screen sizes!
If your website is not currently responsive, then 2019 should be the year that changes that. Any website design having flexibility among all the screen resolutions and the devices are the most important approach among all the website trends.
Bold Colors & Shapes
This year, users will be craving high contrast and vibrant colors. Take a look at the latest collections in fashion design: bright neons, metallics, and angular shapes have made a comeback.
Now more than ever, companies are using bold bright colors to better represent the company brand. Bright colors are naturally at home on the web. Computer screens can deliver vibrant, saturated color more easily than printed media ever could.
The right color can improve readership by 40% by making messaging easier to read and more visually appealing. So, prudent use of colors can contribute not only to differentiate products from competitors but also to influencing moods and feelings.
Choosing the right colors for a website can make the difference between engaged viewers (and conversions!) or nasty high bounce rates. Color is one of the most powerful visual communication tools available.
For all these reasons, and more, you can expect to see web designers embracing bright colors throughout 2019.