Keeping an up-to-date blog is one of the most important things you can do in a business for sustained marketing value. Blogging is an essential part of the marketing toolkit, and most savvy businesses have developed comprehensive marketing plans that feature a robust digital marketing strategy that includes a blog. Almost 4 billion people are connected to the internet worldwide, and they’re all looking for information. This is why it’s the best time for companies to start blogging to enhance their marketing. Paired with the fact that you may also get 97% more links to your website and websites with blog pages often get indexed a massive 434% more often.
So there has never been a better tie to start blogging for your business.
1 Establish Authority with a Blog
When you write a blog, you’ll establish authority in your niche. It demonstrates your knowledge and skill in your specialist area and gives you the status of ‘expert’. Recent statistics have also shown that blogs are the 5th most trusted source for content online. And people trust experts.
If your blog posts aren’t just interesting but genuinely useful, they’ll become go-to web content for your industry. Blogs can help you build that trust, help your consumer understand exactly what they’re getting, and lead them to understand why you provide the best option for their needs.
A blog gives you an opportunity to showcase your knowledge and expertise in every aspect of your business, establishing your authority and solidifying your reputation as a leader in your industry. You can write about every aspect of your industry providing your readers with all of the information they need to make an informed decision.
If you’ve ever wanted to explain something to a consumer, or if you have a recurring question from clients, a blog provides the perfect opportunity to dive into the topic.
2 Drive Visitors to your Website
Google favors websites that are current, so adding a keyword-rich blog post every week or month keeps it fresh, which means google is more likely to rank your website higher.
Blogs put people at ease and convince them, without pushing them, to buy your product. Your blog can help position you ahead of the competition. People don’t want to be pushed or bullied into buying a product. Blogging turns business leads into converts by helping them trust you, leading through the purchasing process, and helping them see the benefit on the other side of their purchase.
We all want more visitors to our websites. Creating a website will only influence the people who already know about your brand, making your brand known to only a few people. The best way to ensure targeted traffic is by constantly updating blogs. Blogging makes sure that the website is always updated with new content and enriches its reach. The more blogs you create, the more the chances of you appearing in the search engine. Uploading more blogs increases your brand’s chance of attracting organic growth, meaning that your audience will mostly contain people with a genuine interest in your product and service. Your SEO strategy will strengthen with the number of blogs you create. Long-tail keywords, images, and videos, along with a well-framed blog, can increase your chances of attracting traffic by a lot.
So you could say that blogging is the backbone of your web presence.
3 Blogs Help with Social Media
Blogging is an easy method to boost your social media presence. A blog post is easy to share on social media platforms like LinkedIn, Twitter, Facebook, etc. Instead of creating new content continuously for your social media pages, you can share the links to your blog posts.
Blogging gives you fantastic content to share with your social media followers, providing visibility.
Unlike advertising in the press, you know your site’s blog will be seen by exactly the type of person you’ve identified as your ideal client.
4 Blogs Help with Back-Links
Among the 200+ factors considered by the Google algorithm, inbound links and backlinks are important ones. Creating articles that are valuable to your clients and to other companies that are considered industry leaders by your audience can help you gain more relevant links. Providing links to authoritative websites or getting recommendations from other websites to make your company look authentic.
Once you’ve established yourself as an expert in the field, and your blog has helped solidify your reputation as an authoritative voice in your industry, word will spread. Backlinks are the internet’s version of networking.
If you attract enough attention from search engines, other people in your industry or even related industries will also begin to take notice. Given time and effort, they will begin to generate links to your content on their websites effectively growing your audience exponentially. It’s possible to generate relationships with other competitors or industry affiliates to generate these kinds of leads and backlinks, but they need to have something worthwhile to link to. Backlinks also create a shared reputation.
One way to ensure that backlinks to your blogs are from reputable sources is to research your industry and create backlinks to reputable sources. Similar to iron sharpening iron, you can create respect among industry leaders by producing great content and linking to other great content.
5 Blogs Build Community
Apart from keeping readers interested, and therefore keeping them on your website, you can start to have a conversation with them.
Depending on the industry and related topics, blogs can be a great platform to build community. Community generates long-term clients and brand loyalty, and community usually spreads, drawing others into the fold.
It is important for you to engage with your customers to build better relationships and communication. Blogging, if done correctly, is a much better tool for conversations with your customers and can also result in being more engaging. For example, if you are a food company, you can post recipe blogs written by your customers on your website to make them feel more heard.
When people feel like they are a part of something bigger than themselves and important, they tend to stay. If your business offers more than one service or product, the community generated by one product or service will generate interest and support for other products or services offered by the same brand. Blogs that share are particularly helpful in this way, meaning they should incorporate pithy, quotable verbiage that can easily be shared on social media.
The Big Picture
A lot of businesses are reluctant about starting blogging despite their benefits because they seem to be challenging. After all, it is important to know why blogging is important for your business.
Now, before you start blogging, make sure you consider your brand identity carefully and know how blogging will exactly support your prevailing marketing strategy. If you are unsure where to start or what to include, you can seek help from professionals and start your blog.
There are many aspects to running a business and there’s nothing preventing them from being fun!
Once you start developing your own voice, you’ll soon start to look forward to writing your blog posts. If you know you don’t have the writing chops to create and keep up a blog, then find someone on your staff who can or hire someone. If you can’t find it in yourself to write a blog, and you don’t have someone on staff who has the requisite skills, there are other options.
These days, some firms provide writers for your business blogs that know how to write with an eye toward Google’s SERPs. The best will ensure that your voice is heard from start to finish so that the blog that is created will exactly suit your needs.
Business blogging is a crucial aspect of content marketing today.