LatinXitos

We had the amazing opportunity to work with the BLUE Institute on these amazing graphics for their LatinXitos Networking & Panel Discussion event! This was such a fun project to brainstorm on and to create.

We started the project by discussing who our target audience was, and what this time of year means for them. We decided that taking the route of using imagery from dia de los muertos, which is happening at the end of the month. Traditionally dia de los muertos is known for bright colors, floral patterns, and of course sugar skulls. Our goal was not to make this event seem creepy, so we went for a more playful floral and sugar skull design.

Overall The Blue Institute reports that the campaign is being well received and honestly we had a blast stretching our creative muscles on this project!