When to update product photography

Photo of a beer can by taken by SkyCastle Productions Photographer William Twitty

It’s no secret that visual content is more important than ever when it comes to marketing your products and services. But that doesn’t mean you can slap together a photo of some random product with a crummy white background and expect it to perform well. In fact, according to research from marketing automation company Marketo, only about one-third of B2B marketers are satisfied with the quality of their product photography—and there’s a good reason for this: product photography isn’t just about taking pictures; it’s about telling stories. As such, you need to keep an eye on not just how well your photos perform but also which factors might affect them—such as new products that come out or changes in consumer trends over time. So here are some signs that it may be time for an update:

Product branding changes

If your logo or brand identity changes, then you need to update your product photos.

If you change your website or social media accounts, you need to update your product photos.

If you change the color of your logo and/or packaging, then you should update all of the images associated with those elements (website banner ads, social media cover photos).

New products come out

When you need to update product photos, one of the best reasons to do so is because you’ve just released a new version or version of the product. This gives you an opportunity to differentiate your old photos from the new ones, which is useful for anyone who’s looking at both types of products and needs to tell them apart.

Consumer trends change

The first time you see a product, you have no idea how it works or what the benefits are. You may think the product is interesting, but beyond a quick glance at its name and price tag, nothing else about it sticks with you.

When your store starts getting new customers who shop there often, their experience will be different from yours. They’ll know exactly what they’re looking for when they land on your site—likely because they’ve been in touch with someone who’s bought from you before!

These repeat customers are going to be much more familiar with the products in your store than anyone who found it through organic search or social media marketing efforts. That means that if any of those products haven’t been updated recently enough (or at all), then these loyal shoppers might be missing out on some key information about them—and leaving money on the table in terms of sales potential while they’re searching elsewhere!

These are all good reasons to update product photos.

  • Product photography should be updated regularly.
  • It’s a good idea to update product photos when you change the look of your brand, or when you change the look of your packaging.


It’s important to keep your product photos up to date, and we hope this article helped you know when it’s time for an update. If you have any questions, please don’t hesitate to get in touch!

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